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The Obama administration moved a number of littoral combat ships to Singapore and deployed a rotating force of Marines to Darwin, on Australia’s north coast, giving the Pentagon more assets that could respond as needed in the region. All of the senior U.S. officials interviewed for this story say war with China is neither desirable nor inevitable — a view expressed publicly by Defense Secretary Lloyd J. Austin III. But they also insist that a military buildup and bolstering alliances, along with diplomatic talks with China, are important elements of deterring potential future aggression by Beijing. “We’ve deepened our alliances and partnerships abroad in ways that would have been unthinkable just a few years ago,” Kurt Campbell, the new deputy secretary of state, told reporters last year, when he was the top Asia policy official in the White House. The United States has bilateral mutual defense agreements with several allied nations in the region so that an attack on the assets of one nation could trigger a response from the other.
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As public relations agency of record, ICR will apply its creative approach to measurably driving earned media and brand buzz to Firehouse Subs, leading all public relations efforts, experiences and events, to increase awareness and consideration. Orchard will be entrusted with developing a brand platform and deploying journey-based marketing initiatives that build affinity, accelerate franchise growth and drive guest traffic across the United States and Canada. Firehouse Subs is shifting to a multi-agency model in the chase for greater scale and more distinctive brand storytelling at a moment when consumers have no shortage of sandwich options come lunchtime. The company, which was founded by two former firefighter brothers, was acquired by restaurant giant RBI for $1 billion in 2021. RBI has pushed to grow Firehouse Subs’ international footprint, opening its first locations outside of North America last year and striking a deal to bring the brand to the Middle East. Mostly it's the level of customization and good ingredients, and it's easy to order because Wawa was one of the first places to use self-serve, touch-screen menus.
Why do people love Wawa?
Firehouse Subs plans to grow with first responders, veterans as franchisees - Queen Creek Sun Times
Firehouse Subs plans to grow with first responders, veterans as franchisees.
Posted: Sat, 10 Feb 2024 08:00:00 GMT [source]
"The humble hoagie is one of the main attractions at Wawa, and it does not disappoint," they wrote. "Served warm and well-toasted, with melty mozzarella and spongy yet hardy bread, the meatball hoagie is on the same level of quality as your favorite local deli." The first Wawa in Alabama, and the first anywhere on the central Gulf Coast, opened Thursday in Fairhope to far more fanfare than you’d expect for what is, after all, a normal-sized gas station and convenience store. The buzz was driven largely by the fact that Wawa has amassed an enthusiastic following as it has built its empire of more than 1,000 stores. Its reputation for serving up an excellent array of sandwiches is one of several reasons devotees sing its praises.
Firehouse Subs deepens agency bench to ignite ‘creative firepower’
What you do is, you walk up to a kiosk in front of the deli counter and start making choices. (Or even a no-bun hoagie, for the carb-averse?) What size hoagie, from the 4-inch Junior to the 10-inch Classic, and what kind of bread? What kind of cheese, what kind of spreads, toppings, seasonings? When you said “mayo,” did you mean a little bit of mayo, regular mayo or extra mayo? Hunsinger added a new word of Wawa-speak to my vocabulary, “spo.” Rhymes with snow. In addition to Firehouse Subs, PHD, 500 Degrees and ICR act as agencies of record for Burger King® within their respective disciplines (U.S., PHD and ICR; U.S. and Canada, 500 Degrees).
Wawas also are famous for customer service, scrupulously clean bathrooms, decent gas prices, free air for your tires and no-charge ATMs. They're a comforting presence for travelers and a community hub for neighborhoods. And in 2022 Forbes ranked them #12 in their Halo 100 list of brands that consumers love. Three Wawa stores are expected to open soon in Pensacola, one at the corner of West Nine Mile and Beulah roads, another at U.S. Highway 98 and North Blue Angel Parkway and the Pine Forest Road location, in 2024. If you purchase a product or register for an account through a link on our site, we may receive compensation.
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Bolstering the U.S. troop presence on the soil of allied countries strengthens that notion of mutual defense. The Pentagon has also gained access rights for its troops at four additional bases in the Philippines that could eventually host U.S. warplanes and advanced mobile missile launchers, if Washington and Manila agree that offensive weaponry can be placed there. The Pentagon has gained access to multiple airfields and naval bases in the Philippines, lessening the need for aircraft carriers that could be targeted by China’s long-range missiles and submarines in a time of war. The United States is sending the most advanced Tomahawk cruise missiles to Japan and has established a new kind of Marine Corps regiment on Okinawa that is designed to fight from small islands and destroy ships at sea. With missiles, submarines and alliances, the Biden administration has built a presence in the region to rein in Beijing’s expansionist goals.
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A hearty salad with chopped romaine, tomato, bell pepper, cucumber, mozzarella, ... A hearty salad with chopped romaine, tomato, bell pepper, cucumber, and mozzarella, served ...
Will more Wawa stores come to the Pensacola region?
Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Boston, Baltimore and Beijing. This marks the first time Firehouse Subs has expanded beyond a single-agency approach since its founding in 1994 – a strategic decision that ushers in a new growth era for the brand. With more than 1,200 mostly-franchised locations across 46 states, including Canada and Puerto Rico, Firehouse Subs actively engaged franchisee board of director members in the creative agency selection process. The agency roster shakeup aligns Firehouse Subs’ marketing services model with sister RBI brands like Popeyes, Tim Hortons and Burger King, which already work with PHD and 500 Degrees. Burger King two years ago underwent a similar agency overhaul, changing its approach to creative and media in ways designed to have an impact on consumers. "We are at an exciting growth moment for the brand and the time is right for us to capitalize on our momentum to move to a multi-agency team of experts that bring the creative firepower, speed and agility our brand deserves now and in the future."
PHD and 500 Degrees also support the remaining Restaurant Brands International (RBI) portfolio of brands, which includes Popeyes® (U.S. and Canada) and Tim Hortons (U.S., PHD; U.S. and Canada, 500 Degrees). He said this is his and Collazo's first business in the Erie area. They are from Fredonia, New York, and he has a history in hotels and hospitality while Collazo has sales and retail experience.
All of that goodness is stuffed in a toasted garlic bread roll. When I go to a fast-food joint, it’s typically because I’m running around trying to check off a bunch of items on my to-do list, and I need to feed myself quickly. Oftentimes, that means that whatever I end up ordering is a tried and true favorite that I don’t even need to consider if I’ll enjoy it (and I’m not the only one).
Since I was new at this, we didn’t get too fancy with the toppings and other options. JKR has created numerous notable brand moments in its 33-year history. By embodying the mantra "Be Distinctive. Everywhere", the agency has shaped the branding for renowned icons such as Burger King, Fanta, Impossible Foods, Uber and Paramount. The previous Firehouse Subs there opened in June 2017 and closed in August 2022.
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